Our heritage

Firetrap is a cutting edge London lifestyle brand, founded in 1993. It mirrors London style, culture and attitude, taking inspiration from the diverse sounds and flavours that define London life.

"Firetrap is made for those who rebel and won’t accept the ordinary. It breaks the rules and redefines what it means to be individual. With music at its core, rock and roll spirit drives Firetrap’s unconventional approach to design and marketing. "